V12 Software Car Dealer Websites & Auto Dealer Websites
The car sale industry has changed a lot in the last few years.
Dealerships that have search engine optimized car dealer websites and use specialized marketing tools to promote their inventory have significant advantage over their competitors.
Beside improving the trust and providing a better first impression, car dealer websites and our online tools leverage the power of the internet to save you time and make it easier for you to convert leads into customers.
The first step in getting effective auto dealer websites is understanding the needs of dealers themselves. V12 Software has years of experience constructing and optimizing auto dealer websites for maximum return on investment.
Not all auto dealer websites are created equal so get in touch with V12 Software today to increase your sales and your profits.
Get one of the V12 Car Dealer Websites today!
You’ve decided to open a car dealership. You get all the necessary licenses, find a lot and purchase inventory. It’s a small one man operation, money’s tight after all… you just started. So how do you get the ball rolling? The best thing you could do for your dealership is get a professional website, one that is tailored specifically for auto dealers.
Websites, especially ones designed for car dealerships, are extremely important for your business. It gives you global exposure and speaks to your reputation. We live in the age of technology; between smartphones, tablets, and laptops, everyone is always online 24/7. Gone are the days when people would just walk into a dealership before buying a car. Cars are the second biggest purchase people make so they spend time researching online, starting with “used cars in [insert city].” When they do, you want to make sure that your car dealership shows up, at the top.
Your auto dealership website is important, regardless of the size of your dealership. In fact, if you’re a mom-and pop corner shop, your professionally designed website is what will make you a serious player in the automotive world. According to the small business administration, small business with websites have 39% higher revenue than those without. So don’t miss out on an opportunity to make money while you sleep.
In the automotive sales world, a majority of dealerships are small businesses. Many of these places believe they are limited to certain avenues of marketing because they are not a big franchise. One of the opportunities they feel they lack is the website, and this mentality is hurting their business. Auto dealer websites provide many benefits and can be extremely inexpensive.
One of the main reasons that auto dealer websites are important because it helps to build a presence online. People need to be able to find you in order to buy from you, and just about everyone starts their search online. Even if they can’t purchase a car from you online, they will begin their research on the net.
Also having a website for your car dealership helps build your credibility and reputation. Many dealers believe websites to be expensive and something only the “big guys” can afford. This mentality has translated to the customer’s ability to understand reputation and success. If you are online, people believe you own a successful business and are more likely to buy from you.
Many dealers shy away from having a website because they feel it is extremely expensive. The truth is a website can fit even the tightest of budgets. You don’t need the “Mona Lisa” of websites, just a clean professional auto dealer website that shows customers about your dealership and the products and service you offer.
Responsive Websites; more opportunities for you to sell
As a car dealership, your website is the cornerstone of your marketing wheel; a majority of your business will start for there. Make sure you are putting your best foot forward by ensuring your website has a responsive design. A responsive website means that your site is “liquid”. Regardless of what device people are accessing it from, all the content, images, and structure of the site remains the same and formats properly.
Responsive websites are beneficial for many reasons. They can save you time and money because you don’t need to worry about have multiple sites for different devices.
Also, responsive websites will increase your sales. 20% of Google searches are being performed from a mobile device. If your sites are not user friendly, especially on the mobile platform, you are likely to lose the sale. By having a responsive site, you are increasing user experience because everything convert to the proper size without the customer having to scroll in and out to adjust the content.